For all of the failings of our politicians in Washington,
D.C. over the years, I just finished watching a video of Senator Elizabeth
Warren grilling Wells Fargo CEO John Stumpf, and for one brief shining moment,
I have to stand and applaud a member of Congress for actually doing the job for
which she was elected. Like a bird watcher catching a glimpse of an extremely
rare New Caledonian Owlet, I witnessed a Senator calling one of the most
powerful bankers in America to accountability for not stopping employees from
opening bogus credit card and bank accounts costing unaware customers millions
of dollars. It was a beautiful and uplifting sight to see Stumpf try and
explain why 5,300 low-level employees were fired over the scam, while top
executives, including Stumpf, continued to receive salaries and bonuses worth
tens of millions of dollars.
At the basis of the Wells Fargo fiasco is the concept of
“cross-selling.” Not something new, cross-selling is a long-practiced technique
of getting customers who bought one thing from you interested in buying
something else. A recent experience of mine serves as an example. I walk daily
and needed a new pair of walking shoes. I went to a nearby upscale running
store (my mistake) to get a good quality product. I did find a pair of shoes
that worked for me, but while I was there, two employees worked on me
constantly, trying to cross-sell me expensive socks, an additional pair of
shoes, a VIP membership and on and on. In the banking world, cross-selling
involves selling customers additional accounts beyond a checking and savings
account. Wells Fargo was giving its employees bonuses for cross-selling
accounts, which as it turns out, got completely out of hand.
Why the emphasis on cross-selling? Selling more accounts to
customers helped the bank profit each year, and this pleased the bank’s board
and shareholders, who then rewarded CEO Stumpf and others at the top of the
food chain with salary increases and huge bonuses. So customers became a means
to an end. No one involved in the scheme cared whether the customer needed
another account or credit card, it was all a matter of numbers. Sell more, get
more. And this is, of course, the major flaw of capitalism itself.
Capitalism has no moral imperative. It is an economic system
driven by one thing and one thing only, profits. If you run a business, you
either make a profit or you go under. As a business owner, you must do whatever
you need to do to keep your company profitable, weather that means massive
layoffs, moving your business overseas or selling customers things they don’t
need. There is no room in the capitalist system for mercy, kindness or
generosity when the bottom line is in danger. Sure, you’ve probably read an
article here and there of the employer who did this nice thing for his
employees, but these people are the exception by far, and not the rule. Capitalism
is a system that rewards greed, especially at the top, and as government
restrictions and regulations have been curtailed over the last thirty years by
money-hungry politicians, the fattest of the fat cats like Strumpf couldn’t be
happier.
We need Elizabeth Warren and many more like her if we are to
ever hope for a more equitable economic system in this country. Income
inequality is the worst it has been since the Robber Baron era at the turn of
the 19th century. Today’s economic bandits like Strumpf will only
stop gouging the little guys when they are held accountable for their actions,
and have to pay for their crimes. Thank you Elizabeth Warren, for doing your
job.
No comments:
Post a Comment