It seems that every day there is an article about what Republicans should be doing to strengthen their damaged brand. How can they better reach minority and young voters? What can they do to appeal to women? How do they overcome the perception of being the party of angry white men?
There’s no question the GOP has lurched farther to the right in recent years under the influence of the Tea Party. This is not Richard Nixon’s Republican party. If the Republican leadership could keep their elected officials from opening their mouths and speaking in public, this might actually help bring about the desired results. Could be a bit unpractical.
What’s wrong with the Republican Party is that it’s the Republican Party. Asking how to strengthen the party’s brand is a lot like asking how you can make a rabid dog seem more like a kitten. In other words, it really can’t be done, because the Republican Party’s basic ideological foundation is flawed, unappealing and out of step with the direction the world is moving.
Just yesterday, a panel of cavemen at FOX News were tearing at their animal skins over the fact that more women than ever are family bread winners. What voting demographic, exactly, would find this position compelling? Young working women? Professional woman? How about angry white men? Check. You name the demographic and tell me what Republicans have to offer this group of people. Minorities? The poor? The unemployed or underemployed? Women? Union members? Anyone making less than $1 million a year? Republicans want them all to just shut up and go away.
There’s not enough pretty wrapping paper on the planet to make ignorance, bigotry, and sexism look appealing.