No, this isn’t a still from the latest horror movie franchise. It’s a real life job, according to Cory Doctorow at BoingBoing:
An actual job is to be a greenscreen fluffer, dressed in a chromakey gimpsuit, hidden in the background for shampoo commercials, tasked with artfully flicking models' hair.
Interviewer: So John, let’s see. Your last job was…greenscreen fluffer.